Get In The Head Of Your Buyer Before You Get In The Head Of Your Buyer

No this Title is not a typo …

As a founder, you can get in the head (& heart) of your ideal buyer twice, but only if you do it in the right order …..

Here's the method to the madness (of the title)

What

As a function of influence, you need to get in the head (& heart) of your ideal buyer, so you are top of mind and you have earned their trust.

But before that ...

As a function of empathy, you need to get in the head (& heart) of your ideal buyer, so you understand their aspirations and their constraints.

So the first time you get in the head of your buyer you are there to observe, listen, learn and empathise. The second time you get in their head you are there to influence, earn trust and be top of mind.

Why

A critical lever for growth is your communication in all its forms including for:

  • Marketing
  • Public Relations
  • Pre-sales
  • Sales
  • Post Sales
  • Customer Success

By ‘getting in the head of your buyer, before you get in the head of your buyer’...

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