Some Founders & CEO’s have a particular description of what ‘sales’ is and a particular image of what a ‘salesperson’ looks like.
They describe sales as ‘influencing and convincing’ and the image of a ‘salesperson’ as having one or more of these attributes:
If your definition of sales is ‘influencing and convincing’ then you're setting on a trajectory where your marketing ‘voice & tone’ is ‘pushy’ and ‘salesy’ and your sales culture becomes ‘get a sale at any cost’.
A sale at any cost - usually results...
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